What a year 2019 has been for global forex industry. Even if we don’t get into statistics of the forex trading industry, we can say that in the times of ‘so called’ global slowdown, forex trading industry has been on a song. The ever-increasing number of forex traders and forex brokers is the proof of that. And we can say this has been possible because of the technology. The way internet, smartphones and software such as CRM has transformed the forex trading industry, is nothing short of astonishing. In this article, we will focus on the CRM systems, its limitations and ways to utilize the CRM to its fullest potential.
5 forex CRM glitches that you can avoid easily:
1. Switching over to a new CRM software
It is understandable that the CRMs which were very effective in 2012-2013, may not be up to the mark in 2019. The brokers can update their CRM regularly and fox the bugs but let’s face it – Those CRMs are outdated today. Even if a broker had integrated a CRM in 2017-2018, that might not be totally in sync with today’s forex trading industry. So, the brokers need to refresh their processes and CRM is they want to stay relevant. This switchover to a new CRM can be a little troublesome. But it is manageable. All you need is an experienced offshore CRM partner that will take care of the entire process and contain the glitches during the switchover.
2. Integrating other platforms with your CRM
It is understandable that the social media platforms, search engines, and smartphones OS are not the same as they were 5 years back. When it comes to the customer relationship management, it is important that the CRM is compatible with the prevailing IT environment. This requires constant updating and bug-fixing. If this is not done on a regular basis, soon the widgets and tools that has been integrated with the CRM such as email platforms, social media management and search engine optimization, will stop giving you results. It requires efforts and expertise but it can be done easily.
3. Customizing the CRM as per the userbase
Every broker has a different userbase, which has different sensibilities and preferences. This is the main criteria which the traders see in a forex broker. So, based on the issues and feedback received from the users, you need to make some adjustments and tweaking to make your CRM better suited to your userbase. This customization is important because it contributes a lot to your impression as a broker and your bond with the traders. If this customization doesn’t happen, there are all the chances that someone else will make these changes and take away your clients. So, you need to set up a robust feedback mechanism and a solid development team that can give you a totally customized CRM.
4. Educating the sales team about CRM features
A broker might have a perfect CRM such as Cloud Forex CRM but it cannot give desired results if the people who are using the CRM do not understand it fully. There are so many possibilities that a CRM offers, only of you know how to leverage them. So, it is important that the sales team has comprehensive knowledge about the features and technicalities of CRM. Also, this is not a one-time process. The sales team needs to be educated in using the CRM effectively on a regular basis. So, whoever is creating a CRM for you, should also have some mechanism that helps the actual users i.e. the sales team, learn about the possibilities that CRM offers.
5. Responsiveness as per different devices
Everybody knows that the world is moving over to smartphones from desktops. People are managing their businesses and jobs from their smartphones today. The same is true for forex trading industry too. The traders and brokers are increasingly using their phones to manage forex trading. Every new device and technology bring in new possibilities and challenges. So, it is necessary that the CRM is responsive and compatible with different devices. This way, a broker can take the forex broking business to the next level. So, if the CRM is not responsive to the latest devices and its features, it might not work as effectively as it should. But this is a comparatively small glitch and can be managed very easily.
All in all, when it comes to technology, there will be glitches. The important thing here is how you correct them. A broker needs support of a solid CRM partner who can address the issues and update the CRM regularly as per the prevailing situations. Fortunately, Cloud Forex CRM is one CRM which is totally in-sync with the global forex trading industry. The team of experienced developers and CRM experts at Cloud Forex CRM will help you keep your CRM up to date and sail through the sea of possibilities that the global forex trading industry is. You can talk to the Cloud Forex CRM team over Skype or you can send an email to [email protected] or you can just Click here to request a free demo by Cloud Forex CRM.
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