CRM or Customer Relationship Management is a software program designed keeping in mind the need to gather all sectors of customer information on a single platform. Many business organizations all over the world have acquired CRM as an accurate solution for the proper organization of business interactions as well as relationships with both customers along with prospects.
The forex platform is a vast domain that requires proper scrutiny, management, and data tracking. Use of Forex CRM helps with the centralization of data for future use. A proper adaptation of CRM solution for Forex brokers enables accurate tracking of the trader’s data which includes money transfers, deposits or withdrawals.
How Does Forex CRM Beneficial for Your Forex Business?
Any new or well-established forex business requires proper management and regulation of customer based interactions or lead conversions. Here the use of spreadsheets isn’t a logical answer given the time and extra effort required for the same. CRM being automated software helps in efficient management of the transactions which makes it easy for traders to manage their portfolios. Let’s take a look at the benefits of Forex CRM that make it a great solution for the Forex business.
1. Streamlining of the Sales Process
As suggested by the name itself, CRM provides a management solution for proper customer relationships. With CRM integrated with your Forex platform, everything starting from acquiring potential lead to converting it in the customer and finally closing it with an opportunity.
You can also opt for different variations of Forex CRM which include Self Hosted Forex CRM and Cloud-based Forex CRM for your forex business. With Cloud-based Forex CRM, Forex brokers get a platform to provide the client with all front-end services and brokerages. The self-hosted CRM is designed to be hosted on a server at the client end which provides an added amount of security for the database.
2. Centralization of Customer Information
CRM Solution is designed to catalogue all the customer information on an individual basis. When it comes to Forex platform, CRM helps provide your company access all the information with regards to any new development in the customer-company relationship.
Any new addition such as currency transaction, payments or phone call is saved with details on the cloud platform in cloud-based CRM to ensure all your team members have access to the same regardless of the time and place of access. With cloud option for Forex CRM, the data acquired is never misplaced, destroyed or lost. A centrally available data access platform provides for smooth execution of various activities.
Also Read: Infographic: Top 5 Features of Cloud Forex CRM
3. Follow Up on Customer’s Journey
CRM used in the Forex platform enables the brokers a chance to plan the action course rather than relying on any planner or spreadsheet technique. CRM is beneficial for brokers in a way that it helps the sales team pivot their attention on closing the deal rather than spending the precious time on mountains of paperwork. Forex Broker CRM allows the tracking of any potential lead while keeping constant contact with the same to ensure the lead turns into a sale.
4. Cooperation between Departments
CRM being a common interface for users, proper portfolio management with the help of different departments involved in the business becomes very easy. The same information is available for every department without any miscommunication which empowers the staff to operate in a collaborative fashion instead of a concurrent one which involves management of deposits, money transfer, and affiliate system and so on.
Forex CRM helps the team in sharing the information with regards to the leads, insights, issues and their respective possible solutions. Proper use of CRM avoids any information miscommunication between various departments as well as a team. Forex CRM is an aid for the organizational departments to gel well for better forex business.
5. Integration with Other Tools
Forex CRM has the Trader’s Room as an accurate solution for portfolio and business management which has been integrated with the popular MT4/MT5 platform. This gives the traders an access point to easily operate on the Forex platform. As any other CRM solution, Forex CRM is equipped with all the necessary tools that aid in the management of all the necessary elements in the Currency trading or Forex platform.
Any CRM solution adapted for a Forex platform should provide maximum output from the minimum input with ease of access and minimal complexity in the operational pattern. Easily customizable Forex CRM solution is the best pick when it comes to your startup forex business.