According to research, there are more than 7,000 Forex brokers worldwide, and there are over 10 million traders in the market. It's no wonder that Forex brokerage has become one of the most lucrative businesses. In this digital era, attracting and retaining traders is a challenging task for brokers due to the multitude of choices available on the web. However, in this neck-to-neck competition, a Forex CRM can come to your rescue. By using a CRM specifically tailored for Forex brokers, you can increase your chances of boosting revenue and accelerating your business.
A Forex CRM not only eases the job of a broker but also helps traders manage their accounts through the Client cabinet area. Here are the features of an efficient Forex CRM that can accelerate your business:
Open trading accounts with a single click:
The Forex CRM client cabinet simplifies the account opening process for both traders and brokers. Additionally, since the CRM is integrated with the broker's website, eager traders can open their live or demo accounts directly through the website and receive their credentials via email. This streamlines the process, making it convenient and efficient, thereby attracting an increasing number of traders to utilize your portal.
Deposits and withdrawals are swift:
Just like the account opening process, Forex CRMs provide a seamless and effortless experience for deposits and withdrawals. The safe and secure management of funds enhances the trust traders have in the broker's portal. Once traders are convinced of the reliability of your portal in terms of fund management, they are likely to promote your brand within their circle, giving you an opportunity to accelerate your Forex business.
Platform-independent mobile app:
Nowadays, many CRM developers offer mobile apps not only for client cabinets but also for the back office. These apps are platform-independent, which provides a significant advantage in terms of easy accessibility for traders. The back office app facilitates the secure organization of data from anywhere and everywhere. The mobile app helps you reach a broader range of clients and accelerates your Forex brokerage business.
Multiple trading platform integration:
In the market, there are CRMs available that can integrate more than one trading platform by offering API as a service. A seamlessly integrated trading platform equips brokers with multiple simple and detailed reports, including trading statistics, client transactions, specific account funds and balances, new lead records, commissions, and much more. Having precise details at hand, brokers can focus on accelerating their business.
By offering a variety of payment gateways, brokers can strengthen their position in the market and attract more client attention. Clients have access to multiple secure options for deposits and withdrawals, which is one of the best features for attracting clients and getting them onboard.
IB and partner module:
Forex CRM includes a separate standalone module for IBs, partners, and affiliates. IBs are crucial for any Forex brokerage as they enable brokers to soar high in the market and achieve desired success. Therefore, it is essential for brokers to have a dedicated IB module to manage their IBs and partner data. IB modules should incorporate features such as multiple levels of IB, commission or reward structures, payment management, self-support interfaces for IBs, data management, and report generation. With a cutting-edge IB module, brokers can undoubtedly accelerate their business.
It is important for the brokers to keep updated in terms of technology. CRM providers would upgrade the software time to time with new features that are of the benefit of the broker. Keeping upgraded helps brokers to maintain a strong position in the market and improve the capacity of attracting more clients.