How to Use a Forex CRM to Improve Your Brokerage Efficiency

Every broker has a goal to improve his brokerage efficiency and that can be achieved only by having a huge amount of client base that is actively trading within his brokerage. First he needs to work on increasing the number of visitors on his website. And once he has enough traffic on his website, he has to make sure that his team converts maximum number of leads into clients who deposit funds in their trading account. Broker can achieve this by various ways but if he wants to improve his brokerage efficiency he has to do optimum utilisation of the resources.

The trading platform will not be enough when it comes to increasing business or improving efficiency. You would need some other tools as well, and the Forex CRM tops the list. In this competitive and demanding industry of forex brokerage, forex CRM is most important in order to stand out from the crowd. Every other broker would offer the stereotype trading platforms and range of services but you have a chance to show your creativity here. Having a smartly crafted CRM you can succeed in your business and ultimately improve your brokerage efficiency.

As a Forex CRM helps you bring and manage more leads through the lead module, allows integration with a trading platform of your choice, and provides reports at regular intervals, you can build a strong relationship with your traders. In order to bring more business to your company with minimum resources, you must have a highly advanced Forex CRM.

So, once you have the right CRM within your organization, how would you use it to achieve high brokerage efficiency:

1. Check what types of leads are generated and what are useful for you:

There are more than one source of leads, and that’s why you need a proper analysis of the leads. Once you know which type of leads has the most conversion ratio, it becomes easier for you to focus on that source of leads and generate more business. A forex CRM has the capacity to help you analyse the leads and find the best sales strategy.

2. Prioritise the most potential leads on your list of follow-ups:

If you know which kinds of leads are easiest to convert, you can focus on that particular segment. Also, after the conversion of leads, you can analyse which of those are bringing in more business. In short, you can direct your efforts towards the most profitable leads.

3. Do not lose the traders once they are active on your trading platform:

Retaining existing clients is equally important for a broker. Keep effective communication going between your sales team and the client. Here, the Forex CRM plays a vital role. You as a broker should be able to solve the trader’s issues as quickly as possible in order to prevent them from thinking about leaving your firm.

4. Use the valuable data of traders to plan your further strategies:

Always keep track of the individual traders activities and analyse the data to choose the right strategy for getting more and more traders on your platform. It is important to understand the way a particular trader trades in order to build a long-term relationship.

5. Master the use of CRM and implement new plans to outreach more traders:

By studying the data in the CRM, you can revise the steps of your approach and target the most profitable leads or traders. According to the data in CRM, you can plan new marketing campaigns and promotional activities to enhance your reach to new and existing clients.

6. Be ready to adapt the changes and upgrades:

Since the technology keeps advancing day by day, it is important to stay up-to-date to cope with the changes. The CRM would need to be equipped with the latest technology. Crafting a CRM and using it should be an ongoing process. In order to improve your productivity or efficiency, it is important to keep the CRM updated with the latest technologies.

Once you have known and implemented all the above points, it is likely that you will end up with high efficiency in your brokerage business. Remember having a perfect Forex CRM for your business is the first step to success.

Cloud Forex CRM is one of the best CRMs available in the market. To check the features and feel it live, book your demo session at www.cloudforexcrm.com or skype us at https://join.skype.com/invite/PDjMZB2m6shc


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