Using Forex CRM Effectively: A Comprehensive Training for Your Team

Like any other industry, Forex would need effective client relationship management. Our smart brokers have already adopted the Forex CRM system to enhance their business operations and account management. With a high-tech and automated Forex CRM, we are sure the broker would achieve the desired goals however, it’s not only the broker who can bring the change. It’s his sales team that is going to make the most out of this technology. If the team is trained extensively to use the CRM to its full potential, the broker can rest assured of the ultimate success.

We would like to present a step-by-step guide on how a broker can train his team to use the Forex CRM effectively.

1. Self-understanding of the CRM features and functionality:

You can train others only when you have detailed knowledge of the product yourself. Before conducting any training sessions for your team, get through all the features and functionalities of the CRM including Lead and Contact modules, Trading histories, Communication tools, KYC, IB modules, Reports etc.

2. Curate a structured training strategy:

Once you feel you have mastered the CRM, you can plan training sessions to cover the entire system. Your strategy should include the mission and vision of the training. Also, there has to be a specific objective for various team members and you have to cover the module related to each team member. You can divide the training sessions module-wise as well. Make sure that you are equipped with required training materials like brochures, user manuals, FAQs, videos, webinars, and other tutorials.

3. Schedule sessions with CRM solution providers:

You can get help from the CRM providers at the time of training. Most of them provide training sessions and adequate resources for understanding their system. Ask for a specific session at the time of onboarding to get your team used to with the system. Moreover, you can rely on continuous support and separate training for complex modules and features. Do not forget to keep a record of user manuals, FAQs, and support portals.

4. Incorporate a combination of various training methods:

Your learning approach should not be limited to any one mode or method. Try to blend various methods for effective learning. After a training session conduct workshops or webinars where your team can interact and ask questions and you get real-time feedback. You can record your videos and upload them so that your team members can watch and learn at their convenience. Also, make sure you provide hands-on training while they are using the CRM in real-time and in various complex situations.

5. Identify CRM masters within the team:

After completing the training, determine which members have gained the most from the system. You can identify them as CRM Masters or Team Leaders for the training of their peers. The masters can land a hand whenever any team member has CRM-related queries. Moreover, they can continuously influence or motivate the other team members to use the CRM effectively.

6. Design a knowledge base:

Keeping a detailed knowledge base of the system that you are using would be beneficial to your team. Develop documentation that includes user manuals, FAQs, hints and tips for troubleshooting, and strategies for effective usage of the CRM.

7. Practice continuously:

As they say, Practice makes a man perfect, to improve CRM skills, one needs to practice continuously. Over time, the team will get used to the system’s every module. You can conduct regular sessions to cover new features and updates in the system. Measure the proficiency with the help of various certifications. Allow your team to post their suggestions for improvements if any. 

8. Keep track of the activities:

It's good to keep track of your team’s progress. Use frequent assessments and see how much the team has understood. CRM analytics would be helpful to know the effectiveness of the team. Also, gather feedback from the team on identifying the areas for improvement.

9. Felicitate excellent team members:

Keep some milestones and upon achieving them, acknowledge the team and celebrate. You can effectively do this with the help of recognition of team members, offering incentives or bonuses or gifts for achieving proficiency.

With proper training and guidance, Forex Brokers and their team can master this technology and save time and money.

www.cloudforexcrm.com is at your service if you want to adopt a Forex CRM for your brokerage. WhatsApp us to have a live demo session.